KABEL BW | Äffle und Pferdle
This company provides internet, TV and home phone services. BW stands for Baden-Württemberg, a southern state in Germany where they speak Swabian, a unique local dialect. The little monkey and horse are popular TV figures in that region. They’re native speakers of this dialect and turn the company’s service into Baden-Württainment.
AGENCY TBWA
COPYWRITER Matthias Rauschen
ART DIRECTOR Christiane Gude