IKEA | PAX
Interactive web content for the best-selling PAX cabinet system with its numerous partition possibilities.
The banner with the ‘one-armed bandit’ was placed on different websites and on IKEA’s landing page. After mixing and matching two characters, the user ends up in the PAX section on the IKEA site, where each character introduces us to their personal sections of their wardrobe. And maybe to their dance style too.
CREATIVE DIRECTOR Christiane Gude